Benelli Motorcycles Dealer for the Cotswolds

Since its inception in 1911, Benelli has been at the forefront of motorcycle innovation and performance. The brand has crafted iconic models that have indelibly shaped the history of motorcycling. With a legacy spanning over a century, Benelli continues to set the standard for advanced design and technology, bringing a taste of Italian passion to riders worldwide.

In 2005, Benelli joined forces with Keeway and Qianjiang. While QJ focused on production, Keeway took the reins of administration, design, and marketing from its Pesaro headquarters, propelling the brand to global prominence. Under the visionary leadership of CEO Yan Haimei, Benelli embarked on an intensive research and development phase, resulting in ground-breaking bike projects. This strategic partnership revitalized Benelli, merging Italian style with a global perspective to solidify its position as a leading force in the Italian motorcycle market.

The Centro Stile Benelli, founded in 2015 in Pesaro, Italy, is dedicated to infusing every model with innovative design concepts. Respecting Benelli’s rich heritage while embracing contemporary aesthetics, the team, led by Chief Designer Stefano Casanova, seamlessly blends classic elegance with modern power and dynamism.

Watsonian Squire are delighted to become the official Benelli dealer for the Cotswolds. Click on the link below for more information.